Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement
نویسندگان
چکیده
منابع مشابه
The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?
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ژورنال
عنوان ژورنال: Journal of Business Economics
سال: 2020
ISSN: 0044-2372,1861-8928
DOI: 10.1007/s11573-020-01006-9